Learn how to measure the impact of soft power programming with Ian Thomas, Head of Evaluation for the British Council.
In recent years, Nigeria has been in the news for a different reason – its music. With the popularity of young Nigerian musicians internationally, a new generation has a new word association with Nigeria – Afrobeats. As we harness the newfound fondness of Nigerian Entertainment for economic gain both domestically and internationally, we must also see its potential in shaping public opinion and international policy and helping advance Nigeria’s interests on the global stage.
The 3rd Cairo Arabic Calligraphy International forum opens today ، August 10، at Palace of Arts in Opera Square under the patronage of Minister of Culture Helmi El-Namnam.
Hundreds of the youth come enthusiastically to the newly opened martial art center to see and learn the Shaolin after they have heard about from their friends or relatives. The branch of the Chinese Kung Fu was brought and introducing to Afghans by Hussain Sadiqi, an Afghan-Australian martial artist, who has defied the unsafe situation in his homeland to serve his people by teaching them the art.
The latest in cultural diplomacy news and events.
The five-day event, aimed at showcasing music, culture, arts and wildlife, will be held from 20 to 24 September at Mapungubwe World Heritage Site, outside Musina. [...] The founder and director of the initiative, Makheda Khosa, said the festival aimed to increase exposure of Mapungubwe through fostering and nurturing the existing partnership between South Africa, Zimbabwe and Botswana through culture, heritage and music.
The organizers of one of the biggest draws at the Edinburgh festival, the military tattoo, are hoping to expand worldwide, eventually holding the event across Asia, the Middle East and North and South America. [...] The tattoo, which began in 1950 and is a charity, has become a showcase for British forces and their counterparts from around the world and been a sellout for the last two decades, attracting audiences of about 220,000 at the event and 100 million on television.
To move beyond transactional ties, India and Israel must make an effort to encourage cultural connections. This is best done through education, tourism and the arts.