"Cool Japan" hasn't succeeded in spreading Japanese pop music very far. AKB48 seems poised to change that. AKB48 isn't blazing a new path forward for Japanese culture; it's an extension of what has been selling but applied to music.

A strategic turn to the region fits logically into our overall global effort to secure and sustain America's global leadership..."forward-deployed" diplomacy...means continuing to dispatch the full range of our diplomatic assets -- including our highest-ranking officials, our development experts, our interagency teams, and our permanent assets -- to every country and corner of the Asia-Pacific region.

Simon Anholt, a member of the U.K. Government’s Public Diplomacy Board...said Korea was showing significant progress in national branding after realizing that branding is not about trying to force people to buy its new self-image, but to show the world it is willing and has changed.

South Korea may be one of the fastest growing medical tourism destinations, but for now it lags far behind trailblazers Thailand, Singapore, India, Malaysia and even the Philippines.They all have their own distinctive marketing strategies in an attempt to woo clients, as well as areas of specialization.

The government also hopes that raising the profile of local designers will help increase the country’s soft power, says Tony Chang (張光民), chief executive officer of the ministry-backed Taiwan Design Center, which was set up to promote the local design industry.

Tehran has hosted a two-day international conference on dialogue among religions and cultures in Asia. The aim of the conference was to review cultural relations among Asian nations and promote respect for cultural and religious diversity.

"Soft power", which mainly comprises values, systems, political views and cultural influence, is being increasingly emphasized by various countries around the globe...This has given rise to public diplomacy, which is considered an important means of developing soft power.

The relevant Chinese government departments should think about how to deal with overseas publicity and public diplomacy in Vietnam: winning hearts and minds, especially of the post-Vietnam-War generation, who have a much more favorable impression of the U.S., than of China.