The recent commercial backing of Australia Plus by three foundation partners is a boon for Australia’s soft power and demonstrates the resilience and innovation of the Australian Broadcasting Corporation. Beyond this, it should be seen as an opportunity for Australian businesses and a case study in corporate entrepreneurship.

The news that the ABC is to establish an ‘online portal’ in China that will allow it to ‘represent and sell media content across China’ has been greeted with understandable enthusiasm by the ABC.