The China Internet Information Centre and the Southern Media Corporation has announced the 1st Golden Bauhinia International New Media Film Festival (GBINMFF) at the China National Convention Centre in Beijing. According to PRNewswire, GBINMFF aims to promote innovation in terms of content, production, delivery and distribution from "All Ages, All Cultures & All Media" amid the Internet era; and to establish a healthy eco-system for new media sectors to cultivate new talents and premium productions.