Recently, Israeli leaders have made successive high profile visits to China, while engaging in considerable public diplomacy efforts vis-à-vis the Chinese people. Prime Minister Benjamin Netanyahu even greeted the Chinese people in their native Mandarin during their New Year’s Festival.

As multicultural media in Canada grows, so is its use by emerging countries "as a way of influencing foreign public opinion, and as a part of their formal foreign policy apparatus," says one academic.

On Monday, China’s state-run Xinhua News Agency fired back with a commentary condemning the “narrow nationalism and ignorance” displayed by U.S. politicians who oppose the Chinese-made uniforms and citing the importance of “the Olympic Spirit, which has nothing to do with politics” but is instead about “mutual understanding and fair play.”

"First and foremost, we want to show people that China is not all about censorship and political debate. People talk about movies, celebrities, social issues and even international news. We explain how Weibo’s used for many other things than just to talk about what people are eating or doing, how it's helping people, how it affects lives, how silly it can be and how it’s not that different from social networks in the West.

Michael Kahn Ackermann, former President of the Goethe Institute in China and now a senior consultant to the Confucius Institute, says a state's image cannot be built artificially, especially when it concerns culture. Countries naturally want to show their best side to the public, but Ackermann does not think there is any excuse for forming a "perfect" image that hides deficiencies.

Stating that CIKU has been playing an essential role in cultural exchanges and people to people relations by bridging the language barrier, Liang said that Nepalese people have been showing immense enthusiasm to learn the language as a result of which Chinese language has been included in the curriculum of many colleges in Nepal.

Cheap and irresponsible China-bashing is counterproductive to the long-term American strategy because it is sure to inflame Chinese nationalism, a powerful emotional force that could be deftly exploited by the ruling Communist Party. When the Chinese media plays up such anti-China rhetoric coming from America’s most powerful politicians, one can bet that it will elicit instinctive anti-American feelings from ordinary Chinese.

A confrontation of public opinion may be more disastrous than hostilities between the two governments. Is Asia heading toward a dangerous public opinion showdown? If the Japanese government encourages such a trend within Japan, it may start a chain reaction. Room for negotiation in Asia will gradually be squeezed out.