Throughout the Middle East, protestors have employed Facebook, Twitter...and other technologies to organize and spread news at home and to the outside world. Democratic governments aren’t the only ones reacting to the Arab Spring. Autocracies, including China, which hosts the world’s most sophisticated online control regime, are drawing their own lessons.

He Tao ...said they have already started a major campaign to turn the city into a top international gastronomic center. This, he said, accords with the national strategy of using each city's soft power, but, of course, the city got a boost after it received the UNESCO's global gastronomy label.

China and India have declared 2011 as the "Year of China-India Exchange", during which each side will invite 500 youths from the other side for a visit.

Every day brings a new gantlet thrown down by China to American leadership. Thursday, it was of China’s launch of a rocket containing elements of its new space laboratory, images that will be exploited to their full potential in the service of Chinese public diplomacy.

Officials in Beijing are of the opinion that supporting the Palestinian cause is a "valuable public diplomacy tool" which will not only help China improve its standing amongst Muslims, but will, at a minimum, fend off any potential Arab criticism of Beijing's unsympathetic attitude towards Uighurs.

Countries in East Asia are increasingly looking to pop culture, as an instrument of "soft power". And the "soft power" competition is alive and well in East Asia, with not just financial returns at stake, but also as a positive influence in the attitudes of target or importing countries.

To establish a longer-lasting world order, the aims have to be set high and broad enough to encompass mutually shared interests...and the working plan should be realistic enough to embrace different developmental strategies for countries in different development stages and having different cultural backgrounds.

In the last few years, India has deftly indulged in Bollywood promotion in China, part of soft power diplomacy that both sides feel help in creating a positive atmosphere for nurturing bilateral ties that often get entangled in sensitive issues.