A carrier of culture will not be popular worldwide if it is unpopular in its own country. For example...the Peking Opera does not enjoy much popularity among contemporary Chinese youth. China should make practical efforts to foster the people's interest in the Peking Opera, both at home and abroad, in hopes that someday this art form will be as popular in the West as the Western opera is in China.

China is taking note. It has begun flying Indonesia's Islamic scholars to China on study tours in order to show how Muslim minorities thrive in China, despite its official atheism. It's the kind of public diplomacy that the US has used for decades to burnish its image, so it's hardly surprising that China is doing the same.

All over the world, China is using its powers of persuasion — through its products, its potent economy, an increasingly sophisticated diplomatic service and the appeal of its culture — to win over consumers and make it easier for Chinese companies to enter vital markets...

"Soft power", which mainly comprises values, systems, political views and cultural influence, is being increasingly emphasized by various countries around the globe...This has given rise to public diplomacy, which is considered an important means of developing soft power.

The relevant Chinese government departments should think about how to deal with overseas publicity and public diplomacy in Vietnam: winning hearts and minds, especially of the post-Vietnam-War generation, who have a much more favorable impression of the U.S., than of China.

Carrie Tucker, chief executive of Rodeo China, who has been doing business in China since the 1980s, and is co-founder of Less is Forever More Inc, had said the rodeo exemplified the culture of the American West and the founding history of the US. Tucker added rodeos were still a celebrated part of rural life in the US, but welfare groups here contended it was an outmoded and cruel sport.

The trip was initially about much more than basketball — the exhibition games were merely a formality as the Hoya contingent toured the country, met with Vice President Joe Biden and sought to promote sports diplomacy between the world's superpower and its ascending counterpart.

At a time when even the Chinese have realised the soft power of the media and been trying to understand it, speak its language and make it a national asset and not a national vulnerability, it is disquieting that your Government is reported to be thinking of setting up a small group to deal with issues concerning the accountability and regulation of media...