While U.S. public diplomacy since September 11, 2001, has focused on countering terrorism and the radicalization of the Muslim world, China has been moving ahead, taking a page out of the U.S. playbook. Aiming to promote their model of governance, the Chinese have invested heavily in public diplomacy.

These videos are part of the series CPD Video Conversations: National Branding at Expo 2010 Shanghai.

The Australian Broadcasting Corp. and the Shanghai Media Group Tuesday signed a long-term agreement that will see the two broadcasters' international channels share programming and news and provides for potential future co-productions.

Israel is often mentioned in the context of war and conflict.  Deputy Commissioner General discusses how the country presents itself as a place of innovation and creativity at Shanghai Expo.

Education officials from China and the directors of Confucius Institutes in the Ibero-American countries have opened a conference to consider ways of boosting the overseas teaching of the Chinese language.

Japan has indicated it wants to exit from the system of aiding poor countries. The move comes at a time of weakening US economy, and China’s drive to enlarge its role in the arena of aid politics in both Africa and Asia.

A Chinese Cultural troupe is set to participate in the week-long Pan-Africa's festival of dance (FESPAD) in Kigali, capital of Rwanda scheduled to kick off on July 24. Managing Director of FESPAD Emmanuel Bugingo told Xinhua in Kigali on Wednesday that the Chinese Cultural troupe will join other dance troupes from 31 Africa countries, and will have several concerts and exhibitions till July 31 in Kigali, Butare, Rubavu and Rusizi.

These significant strategic developments in all the major geographic theaters of the U.S. War on Terror further demonstrate the efficacy of Beijing's economy-first diplomacy and reflect China's growing influence in Central Asia as a whole.