In an effort to increase China’s culture-focused soft power and to secure an international environment conducive to its development and to generate goodwill abroad alongside its economic rise, Confucius Institutes were established as part of China’s "going out" strategy. [...] What has attracted far less attention but plays the same role is the China Cultural Center under the Chinese Ministry of Culture.

The Vice Minister of Culture, Sports and Tourism of South Korea, Chung Kwan-Joo, has said that Iran and South Korea plan to put their focus in 2017 on establishing mutual cultural centers. [...] He called his visit a good event, adding that several agreements have been signed between Iran and Korea in the cultural, educational and economic arenas. 

The conversation between Australia and our Asian neighbours is often one-sided [...] But the arts sector is developing a two way insight that has much more than just economic benefits. Delegates from across the Asia Pacific will gather in Adelaide this week to exchange information and ideas beneficial to the whole sector.

China plans to spend 360 million yuan (HK$454 million) on expanding its overseas cultural centres this year - nearly double last year's amount - amid government efforts to bolster its soft power abroad. But observers are sceptical whether the centres, which are different from the Confucius Institutes, can improve the nation's image overseas, especially given similar efforts have attracted criticism.

France has ratified an intergovernmental agreement with Azerbaijan on the establishment of cultural centers between the two countries.  The MPs noted the importance of this agreement in expanding bilateral and cultural relations between the two sides.

Public diplomacy is a key pillar of a country’s foreign policy toolkit. In a world where non-state actors – foreign publics, media, NGOs, civil society organizations and multinational corporations — are increasingly important, soft power initiatives — outreach activities directed at foreign nations to enhance a country’s international reputation — are increasingly prominent in the foreign policy landscape. The public diplomacy landscape has traditionally been dominated by rich developed nations like the United Kingdom, Germany, the Netherlands, France, Japan, Spain and the United States.

An agreement has been reached between Nepal and China to establish a Chinese Cultural Center in Nepal. Secretary at the Ministry of Cultural, Tourism and Civil Aviation, Yagya Prasad Gautam and Chinese Ambassador to Nepal Yang Houlan on Thursday signed the agreement at the Ministry.