digital media

Indian digital diplomacy in Egypt

Ambassador Navdeep Suri highlights the Indian Embassy's use of social media to connect and engage with the people in Cairo.

Discovering Digital Diplomacy: The Case of Mediatization in the Ministry for Foreign Affairs of Finland is a recent study by Aino Huxely that describes how the Finnish Ministry of Foreign Affairs perceives and adopts Digital Diplomacy. The author chose Finland’s MFA as a case study because this ministry has had an active online strategy over the past few decades. 

The Book of African Records is a project that is researching African records. These records, dating back to the times when records began, are to be published annually, with the first edition expected by the researchers to come out before the end of 2014.

Thailand should brand itself by integrating campaigns initiated by its various ministries and agencies and sending a clear message to the world, says WPP, the world's largest advertising group.

The forth part of Lim’s plan will be the marketing and branding of the destination itself and a creative look at how electronic media is playing such a key role in travel planning today. Lim feels that it should also be a major part of any marketing effort.

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