edinburgh festival

The organizers of one of the biggest draws at the Edinburgh festival, the military tattoo, are hoping to expand worldwide, eventually holding the event across Asia, the Middle East and North and South America. [...] The tattoo, which began in 1950 and is a charity, has become a showcase for British forces and their counterparts from around the world and been a sellout for the last two decades, attracting audiences of about 220,000 at the event and 100 million on television.

“And what is more intensive is the cultural diplomacy. There is greater interest from other countries in what we are doing. I did a briefing for 55 consular corps in Scotland this week. That is my job: it’s who we are, where we are, and where we want to be.”

iWhen the Olympic Games end on 12 August 2012, all eyes will be on London. But the organisers of Edinburgh's festivals hope that, when the spectacle of the closing ceremony has faded, the gaze will travel to Scotland's capital.