Egypt rejoined the African Union on June 17, 2014, and since that time, the administration of President Abdel Fattah al-Sisi has been trying to expand its regional role in Africa through a stronger foreign policy and hopes to use the soft power of religion to reassert Egypt’s cultural influence in African societies.
Cultural Attaché of the Embassy of Egypt in Azerbaijan and Director of the Embassy’s Cultural Centre Ahmed Sami Elaydy visited the Institute of Folklore of Azerbaijan National Academy of Sciences (ANAS), on February 5.
Pope Francis announces that he'll be making his first trip to Africa stopping in Uganda and the Central African Republic, while other African countries addressed issues of development, human rights, good governance, and economic growth.
This comes as part of Egypt’s penchant toward using all types of soft power on various levels in an attempt to regain its lost role in Africa and rectify the widespread perception on the popular level in all upstream countries that depicts Egypt as stealing Nile water.
Faiza A. el-Naga noted that the recent Ethiopian Public Diplomacy Delegation’s visit to Cairo was a complete success. Faiza Abou el-Naga further suggested both countries needed to tap more potential areas of cooperation incuding investment and trade.