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How governments, NGOs, embassies, and nonprofits can better manage their digital presence.
 

At the USC Center on Public Diplomacy (CPD) we research and analyze the ways organizations use social media and digital tools. In our efforts and collaborations, we’ve identified some top tactics that can benefit any organization. [...] How can you sustain your expanded network and leverage social media to maximum benefit in building a stronger and more engaged community?

This week's headlines look at the role of the internet and social media in public diplomacy.

Facebook will become the suggester of perspective to avoid being the “arbiter of truth”. It’s rolling out “Related Articles” that appear below news links to stories lots of people are posting about on Facebook, or that are suspected to be false news and have been externally fact checked by Facebook’s partners. [...] Pre-click Related Articles are rolling out in the US, Germany, France, and Netherlands today.

In the case of shared history, there is no way to suggest an appropriate narrative of any historical event that would be satisfactory for all counterparts. Digital rewriting, reevaluation, or reassertion of history is inevitability problematic. The only way to eliminate such conflicts and disconnect raised on social media is to emphasize “shared understanding and mutual openness.”

    Mother Motherland Statue

    Olga Krasnyak discusses how disputes over historical memory in Russia and the Baltic States have played out on social media.

    Computing Language

    Chris Hensman & Shawn Powers discuss how the rise of digital technology poses a threat to PD practitioners.

    The Women Against Violent Extremism, WAVE, campaign, developed by AUN students, has reached the international final of the Facebook Global Digital Challenge. [...] The AUN students' WAVE campaign, tagged #IAmABeliever2, seeks to promote religious tolerance in Nigeria by inspiring women and girls in the country to value their beliefs, respect the beliefs of others and take action against violent extremism within their communities.

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