Burson-Marsteller has released its second annual Twiplomacy study.
Technology allows governments and citizens to communicate faster and more effectively. In the age of “digital diplomacy”, the ability to harness digital platforms effectively to engage people, exchange ideas and deliver key messages is more important than ever. Prime Minister Narendra Modi provides a great example of digital diplomacy done well by a head of a state. His use of digital tools has been central to his success both as a politician and India’s global advocate-in-chief.
A new article by Ilan Manor looks at the U.S. State Department's attempts at branding America.
Prime Minister Narendra Modi has become the top followed leader on Facebook globally. According to data shared exclusively by the social networking giant with ET, Modi's Facebook Page has more followers than Donald Trump and his official page -PMO India -ranks third followed by Modi page's personal page and President Trump. The data also shows that Digital India, Make in India and Swachh Bharat are the most engaged campaigns that have been run by the government.
Any peaceful resolution of the Israeli-Palestinian conflict will require dialogue, mutual trust, and understanding between Israelis and Palestinians. The "Palestine in Hebrew" Facebook channel demonstrates that the Palestinian government in the West Bank is attempting to foster such dialogue and understating with Israeli citizens. While the profile is but one element in a larger Palestinian outreach initiative, it exemplifies how digital tools, and social media, can be used by governments to overcome the limitations of traditional diplomacy and practice public diplomacy.
A case study on Palestinian Facebook diplomacy from Ilan Manor and Marcus Holmes.