While Qatar may be winning rounds in international organizations and associations, it is failing in part as result of continued criticism of its labour system to achieve its public diplomacy goals associated with World Cup.
A just published study highlights how commerce and glitz are reinforcing support for autocracy by international sports associations and undermining the International Olympic Committee's (IOC) newly found resolve to hold potential host cities to human rights standards to which world soccer body FIFA pays lip service.
The latest issue of Sport in Society focuses on “Sport and Diplomacy” and explores the interrelationship between international sports and diplomatic studies since they both have a global public dimension to them that can be systematized. The issue features eight articles including:
As FIFA's global sponsors work to maximize their brand engagement prior to next week's World Cup, host country Brazil and 2022 host Qatar struggle to overcome negative press and poorly-planned branding strategies.
If you haven’t heard the song by now, you soon will; Mas Que Nada by Sergio Mendes and Brasil 66 will be a big part of this summer’s soundtrack. As the World Cup in Brazil fast approaches, the 1963 Jorge Ben number is on tv, in adverts, cafes, bars—in fact, everywhere. One translation of the song’s title is “whatever”, a perfect country slogan for a track that seems to personify the stereotypical view many of us have of Brazil and Brazilians.
A disclosure by British weekly The Sunday Times of millions of documents allegedly revealing massive Qatari vote buying in the Gulf state's successful bid to host the 2022 World Cup could rejigger the Gulf's fragile balance of power, reverse hopes that Qatar would initiate significant social change in the region, and return the worst corruption crisis in global soccer governance to the top of the agenda.