Insight on aid diplomacy as a soft power enhancing tool of public diplomacy.

How countries are adapting foreign policy strategies and public diplomacy resources in today's globalized environment. 

In his inaugural address, the new Federal Foreign Minister promised the continuity in Germany’s successful foreign policy. He said it was “among the most valuable fixtures of German politics”. German foreign policy is most successful when it is carried out “side by side with our partners”, he continued.

The U.S. remains a great and powerful nation, but its unipolar moment has passed. It no longer leads the world, because there is no single "top dog" in the old sense. Pax Americana is no more; and Western hegemony is in severe decline. This is why it is surely time for a clean break, and a new strategic direction – or, at the very least, to answer some immediate and important questions for British foreign policy.