Many of the funds will be used for soft-power initiatives to cultivate “pro-Japan” foreigners, such as supporting Japan studies at universities and setting up “Japan House” centers to promote the “Japan Brand.”

This comes as part of Egypt’s penchant toward using all types of soft power on various levels in an attempt to regain its lost role in Africa and rectify the widespread perception on the popular level in all upstream countries that depicts Egypt as stealing Nile water.

The publication of a new cartoon of the Prophet Mohammad by French satirical magazine Charlie Hebdo on Wednesday has drawn criticism from several Muslim countries and Islamic bodies, but support from the U.S. and Australia.

Bloom Consulting’s fourth edition of their survey uses six objectives (or dimensions). These are attraction of investment (trade), attraction of tourism, and attraction of talent.  Strengthening national pride (increase of national pride), strengthening public diplomacy (increase of public diplomacy efforts), and strengthening exports (increase of exports) are considered as well.

With slightly more than three weeks to go before Barack Obama arrives in New Delhi, India's public diplomacy in the United States of America has been thrown at the deep end of the Potomac, the river that is a symbol of America's capital.

A survey by the Pew Research Center asked the question, "Do you have a favorable or unfavorable view of Russia?"

Putin’s propaganda machine is fighting a desperate PR battle—at home and abroad—for control of the narrative of its war against Ukraine.  Setbacks make the battle for German public opinion even more crucial, a battle that is now being conducted on the front pages of the German press. 

Australians have banded together on Twitter with #IllRideWithYou, a hashtag showing their solidarity with fellow countrymen scared of being attacked on public transportation.