India's soft power was being driven by its economic growth. But all that crashed after 2008. Almost 85 chairs for India studies were created, new cultural centres conceived and opened. But as budgets did not grow, they took a hit in the last couple of years.
The initiative seeks to provide a deeper understanding of public diplomacy practices and trends in emerging markets of different political persuasions, against the backdrop of increasing multi-polarity and shifting world order.
Our PM Narendra Modi is leaving no stone unturned to create a positive image of India among foreign investors and capitalists. But it seems we need some serious makeover and efforts to improve the branding of our nation, as compared to other developed nations, we are still a beginner.
The Under Secretary of State for Public Diplomacy and Public Affairs, Richard Stengel, will travel to New Delhi, India, November 17-18, where he will meet with government officials, civil society leaders, educators and students, business leaders and entrepreneurs, and representatives of the media.