India is aiming to unleash a reel-world charm offensive to turn its superpower dreams into reality and the first act will be set in the resort town of Cannes on the French Riviera. Sources say the Narendra Modi government would unveil its strategy on the red carpet at the upcoming 70th edition of the annual Festival de Cannes next month. 

The Government has taken a new initiative to create a Film Promotion Fund to promote Indian cinema in the International Film Festivals. This initiative would help independent filmmakers to promote their work across the globe. The Government efforts to project India as a soft power and filming destination has been a win-win situation so far, in terms of attracting global stakeholders from various quarters of film industry to India as well as Indian films, expertise and talent being accepted globally at international festivals.

The International Indian Film Academy (IIFA) announced the 17th edition of the most spectacular celebration of Indian Cinema worldwide that will occur in the capital city of Madrid, Spain from June 23-26, 2016. This year, the IIFA Rocks stage will include noted music director-composer-singer Pritam who is performing with Spanish artistes as a once-in-a-lifetime on-stage production.