Information campaigning in various forms is as old as politics itself, and nor is it the sole province of political bogeymen. Research shows that democracies are better than autocracies at influencing foreign public opinion, and businesses, politicians and states all use the mass media strategically for their information campaigns. The names we give a particular information campaign not only reflect our inferences about its aims; they can in fact amplify its power and advance its goals.
Chris Hensman & Shawn Powers discuss how the rise of digital technology poses a threat to PD practitioners.
The Ministry of Defence should be congratulated not only for taking this most important initiative to hold this Seminar and for the sixth consecutive year, but also for the deciding on a topic “Soft power and its influence on global issues” which is most relevant to the world at this particular time, for Soft Power is essentially the power of Diplomacy which lays absolute emphasis on persuasion, and is the need of the hour.