Russian ideologists specialising on Belarus have launched an aggressive campaign in the Russian media in an attempt to influence public opinion in Russia regarding ongoing processes in Belarus. While doing so, they have attempted to use the same mechanisms and ideological myths about Belarusians, which were used to mobilize pro-Kremlin patriotic electorate during the antic-Kyiv propaganda campaign.

According to some analysts, improving Russia's image abroad has barely been the primary goal of an information campaign. Vasily Gatov, a Russian media researcher based in Boston, suggests that instead of promoting a positive image of Russia abroad, the actual goal of RT is to implement an "armed response" in the West and the Russian liberal media. Their goal is to create anti-Russian hype in the American and European press, and to use such an "anti-Russian narrative" in Russia's domestic policy. 

Obviously, Putin fears European soft power, since it is a force to which he has no response.  Russia’s lack of attraction is one of its most serious weak spots. Its leverage rests on its state-controlled extracting industries and its military. 

The BBC World Service is being financially outgunned by Russian and Chinese state-owned news channels, its former director Peter Horrocks has warned, amid high-level concerns that Britain and the US are losing a global “information war” with the Kremlin.

Russia Today, the Kremlin’s English-language TV organ, launched a U.K. edition earlier this month. Headquartered near Westminster, the channel will beam RT’s signature blend of propaganda and tinfoil-hat conspiracy theorizing into millions of British homes.

Russians and Westerners have diametrically opposed interpretations of the ongoing crisis in Ukraine, recent polls demonstrate, and that determines the decisions taken by policy-makers on both sides, analysts told The Moscow Times on Tuesday.

As we wait with bated breath to see if Vladimir Putin’s Q&A today will cover Prince Charles’s unflattering comparison of him to a certain wartime German leader with a distinctive moustache, the Kremlin-funded news channel Russia Today has hit back by highlighting the royal family’s historical links to the Nazis.

Russian President Vladimir Putin has warned Ukraine is "on the verge of civil war." The Kremlin said Putin made the comment in a telephone call with German Chancellor Angela Merkel on the situation there.