marketing

In the digital era branding is a form of story telling, where the customers and stakeholders interact and engage with the process actively, experts said yesterday. As recently as three years ago, people used few tools for digital branding and marketing at a daylong seminar styled Branding in Digital Age. Bangladesh Brand Forum organised the seminar [...] The event aimed at inspiring management, brand managers and digital marketing departments to be a part of the digital transition.

“Don’t you kill our own Muslim brothers?” a mop-haired youth asks a terrorist recruiter in one animated video showing up on Arabic Facebook accounts in North Africa. “So much of this, it doesn’t seem right.” The video is one of several paid ads that are turning up on millions of cellphones and computer screens in countries known to be top recruiting grounds for the Islamic State. The ads offer a harrowing view of life inside the self-proclaimed caliphate, sometimes with photos or cartoons and often in the words of refugees and defectors who warn others to stay away.

Branding consultancies have developed methods to estimate the value of global product brands and regularly publish rankings based on those estimates. I teamed up with US News & World Report and WPP’s BAV Consulting on the “Best Countries” study to measure nation brands—and how nations’ brands affect their economies.

Attracting young talent is now a mounting task for leaders around the world and Seoul is no exception. That was the topic at a meeting of the Seoul International Business Advisory Council (SIBAC), a group of 25 volunteer advisors that gives the mayor policy recommendations, Friday.

Examples of nation branding from Delhi to Luxembourg were featured in this week's PD headlines.

Communications Minister Faith Muthambi on Wednesday said more needed to be done by the government, private sector and civil society to achieve a “consistent and cohesive” approach when marketing South Africa locally, in the African continent and internationally. Building a national brand depends on nation building and how cohesive we are as a nation. 

For China, the film industry’s lure is evident. China hopes to tap into Hollywood’s expertise as it builds up its own nascent entertainment industry. It also understands popular culture’s potential as a PR platform for the Chinese Communist Party on the global stage.

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