This year, its call for "Generations Rise: Elevating Muslim-American Culture," may sound overly ambitious and insurmountable, with the Muslim American population being heterogeneous in ethnicity as well as political attitudes and religious beliefs; but understanding what a healthy culture looks like for the vibrant religious community in the U.S. is vital and timely, especially as challenges with integration of Muslim identity with American culture remains at the forefront of issues impacting American Muslims today.