More funds to boast film production activities in Nigeria are underway... the Nigerian motion industry has demonstrated its ability to play critical role in the global economy, with its great potential as a tool for empowerment, cultural growth and international diplomacy.

Dismissed as low-grade by most Westerners, Nollywood productions are very successful across English-speaking Africa. They are in stark contrast to “embassy films,” African-made movies financed by the French government that rarely reach African audiences.

It is hard to avoid Nigerian films in Africa. Public buses show them, as do many restaurants and hotels. Nollywood, as the business is known, churns out about 50 full-length features a week, making it the world’s second most prolific film industry after India’s Bollywood.

n the BBC series of viewpoints from African journalists, Sola Odunfa considers what Nigeria's movie industry reveals about the country's spirituality.

Nigeria, like much of the planet, has had a dramatic decade in terms of globalization. Politics and economics aside, indigenous Nigerian culture has been influenced--and in some cases altered--by Western style preferences and signifiers.

APDS Blogger: Tala Mohebi