The decision to investigate incidents that occurred during Operation Protective Edge in Gaza last summer has caused an uproar in the IDF. Yet this is how Israel aims to reduce international pressure and thwart legal measures against IDF officers abroad.

Social media giant Facebook revealed Tuesday the most talked about topics of 2014 around the world with the main topic the World Cup.  Other topics in the list included the Gaza conflict, the Ice Bucket Challenge, the Ebola Virus as well as Sochi Winter Olympics.

Opinion polls conducted by the Israeli foreign ministry in France, Germany and Britain indicate that residents of these countries hold Israel and Hamas responsible in equal measure for the death toll in Operation Protective Edge, the Israeli website Ynet reported.

Israel's internal public diplomacy failed during Operation Protective Edge, deputy minister for liaison with the Knesset Ophir Akunis (Likud) charged Sunday in an interview with Israel Radio.  There has been much written about whether Israel's external public diplomacy to the foreign press succeeded during the operation. But Akunis was the first politician to allege a failure in how information about the military campaign was relayed to the Israeli public.

Israel’s current Operation Protective Edge in Gaza, aimed at stemming rocket fire from the coastal enclave, may also propel the issue forward as the Jewish state faced a torrent of criticism partly, many believe, due to less than desirable public diplomacy efforts. “I think that the war itself will be the catalyst for that to happen, because I think people realize how critical it is that this just be organized,” Lipman affirmed.

A broad consensus of the Israeli public still justifies Operation Protective Edge, a month after Israel's government launched it, even though uncertainty remains about how the offensive against Hamas in Gaza will turn out, according to the latest Peace Index.

Thanks to flimsy copyright laws in the region, Israeli and Palestinian television stations routinely tap into each other’s transmissions and broadcast them to their viewers. Since Gazans and Israelis are barred from entering each other’s territories, this swap of feeds often stands in for reporters on the ground.

Hollywood celebrities on both sides of the political aisle are alternately supporting – and condemning – Israel's month-long military operation in theGaza Strip as the death toll climbs to more than 1,700 Palestinian and 67 Israeli casualties.