President Obama’s newly installed defense secretary, Ashton B. Carter, toured Silicon Valley last week to announce a new military strategy for computer conflict, starting the latest Pentagon effort to invest in promising start-ups and to meet with engineers whose talent he declared the Pentagon desperately needed in fending off the nation’s adversaries.

Today, the American Security Project, a Washington-based think tank, released a new report outlining how the Pentagon is trying to influence public opinion in foreign countries. The report is framed around the question of how military public diplomacy can help achieve U.S. military objectives abroad without the need for what the white paper refers to in true newspeak-infused euphemistic language as “kinetic actions”;  in plain English — killing and wounding people overseas.

The Pentagon dismissed an attack on its social media sites Monday as “cybervandalism,” hitting back at an aggressive effort by supporters of the Islamic State to wrest control of Twitter and YouTube accounts belonging to U.S. Central Command.