In view of its versatility, science diplomacy becomes a convenient tool of public diplomacy. There are a number of formal and informal agencies of diplomacy functioning parallel, with and without interaction with each other in public diplomacy. By cultivating people to people connectivity across political borders, scientists, researches, academicians and artists who work in cultural reproduction process operate without borders.
The measure has already generated a dramatically increased number of tourists not only from Thailand but from across Southeast Asia. They have now become a major source of Taiwan's foreign-currency earnings, economic growth and development. Most importantly, it has expanded people-to-people exchanges between Taiwan and a region previously little seen by outsiders.
Together O’Neal and Canales became the first official U.S. Department of State Basketball Sports Envoys to Cuba, taking U.S. diplomacy to new heights by forging positive ties with the people of Cuba through the unifying power of sports.
Americans and Chinese make friends with one another easily, and any program that brings them together is to be encouraged; there is no substitute for face-to-face conversations, which can so effectively break down stereotyping and facilitate deeper understandings. [...] I would like to see the U.S. and China jointly develop programs that use the media – both traditional and social – to enable people-to-people diplomacy to reach broader audiences.
"I believe in sports as a true means of bringing countries and peoples closer. This is one of the most important segments of people-to-people diplomacy," he said. "You influence countries not by invading your neighbors but because of your soap operas, songs, sports and culture. This is what people now call soft power. This is as important as military power and much more lasting."
Public mobilization follows. People-to-people exchange is strengthened, more Greek people learn Chinese and more Chinese people learn Greek, bilateral or multilateral scientific projects are carried out, joint events are organized and media are cooperating in their day-to-day operations.