smart power

Amb. Tom Fletcher looks at how soft power resources can contribute to a nation's brand.

This Week in PD, we share international news on soft power, film diplomacy, digital diplomacy, and more.

Headlines explore China's various public diplomacy initiatives to practice soft power.

The third Transform Africa Summit Transform Africa Summit opens today today at the Kigali Convection Centre, attracting about 3,000 delegates. [...] This year's summit's focus is on 'smart cities' with an aim to ensure African capitals embrace technology to effectively deliver services.

On the evolving concept of "soft power" and key challenges facing U.S. public diplomacy.

Trust-building measures through candid exchange and action via multilateral and bilateral accords on key common challenges are needed, specifically counterfeiting, cyber-crime, piracy, terrorism, greater financial openness, and transparency. 

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