Just as many fans have been grudgingly coming to terms with football’s new reality, Qatar Sports Investments shelled out the £198m to transfer Neymar from Barcelona. This hardly came as a surprise. Neymar is a phenomenal talent. But it is important to understand what lies behind this: governments from across Asia have been targeting football for some time as a means of building their global soft power and boosting their images.

Football’s global centre of gravity is shifting eastwards as countries in Asia strategically focus on the sport’s development. As I’ve previously noted, in this Football 3.0 Qatar and China are playing an essential role in the sport’s ‘Asianisation’. For several years, Qatar stood alone in its ambitious, lavishly resourced pursuit of football success (most potently symbolised by the 2022 World Cup). 

In Maputo, the “Garden for Sculptors” behind the Museu Nacional de Arte on Avenida Ho Chi Minh has become a kind of prison yard for Mozambique’s various Ozymandiases, a semi-public dumping ground where colonial monuments now crumble quietly away. A marble European baroness reclines in thick robes, the grasses growing up around her base.

"Malawi needs more sports infrastructure and the stadium to be constructed by the Chinese is just one of them," said Sports Minister Enock Chihana. Malawi's two existing stadiums have both been condemned as unfit for purpose by the Confederation of Africa Football and Fifa. Grounds funded and built by Chinese dollars are a major part of Beijing's so-called stadium diplomacy.