Rather than give out free coffees or offer BOGO ("Buy One, Get One Free") deals, Starbucks is taking a different approach to National Coffee Day. The mega-chain will be doing a massive makeover of its stores across the nation this weekend, replacing menu boards with information about the farmers the company sources its coffee from. The aim is to inform customers about the challenges these farmers face, including coffee leaf rust and climate change, and the company’s commitment to ethical and sustainably sourced coffee.
Through a new smallholder farmer loan initiative with the Inter-American Developmental Bank (IDB) directed toward a women-led coffee cooperative, and an expanded partnership with the United States Agency for International Development (USAID) aimed at helping young coffee farmers in post-conflict zones build greater resiliency and expertise, Starbucks will help create opportunities in some of Colombia’s most vulnerable coffee growing communities.
Leaders of several American companies have announced plans to hire, house or otherwise support people affected by President Trump's sweeping freeze on people seeking asylum in the U.S. or traveling from seven largely Muslim countries. [...] Starbucks Chairman and CEO Howard Schultz says his company plans to hire 10,000 refugees in the next five years in the 75 countries where it does business.
When Starbucks first opened in China in 1999, the company's future seem doomed in a country that has thousands of years of tea-drinking history. However, in just 17 years, Starbucks changed and revolutionized the way the Chinese view and drink coffee. […]It's been reported that Starbucks intends to double its locations in the country by 2019.
In 1999, the first Starbucks café opened in China. The Seattle-based coffee chain, the world's largest, now operates a network of 1,500 shops across China, which is now its second-most-important market after the US [...] But Starbucks is facing competition.
Will the mermaid rescue Juan Valdez? Or will she send the mythical Colombian coffee farmer and his faithful donkey over an Andean mountain cliff? That’s the question Colombians are debating following the Aug. 26 announcement that Seattle-based Starbucks plans to bring its famous green sea nymph logo to Colombia by opening 50 coffee houses over the next five years.
After buying coffee from Colombia for almost half a century, Starbucks Corp. (SBUX) is finally opening a cafe there, part of its accelerating expansion in Latin America. The world’s largest coffee-shop operator will open a cafe in Bogota in the first half of next year and then five more locations later in 2014, Chief Executive Officer Howard Schultz said in a telephone interview. The stores will be operated through a joint venture between Alsea SAB (ALSEA*) and Grupo Nutresa SA (NUTRESA), and will sell locally sourced and roasted espresso and coffee.