strategic messaging

 It’s 1 pm, and Current Time America is on the air. The program is one of two stateside productions of Current Time, a 24-7 Russian-language TV channel headquartered in Prague. But this isn’t some Euro import or a start-up aimed at Russian expats—it’s run by the U.S. government. Launched in February, the project is a collaboration between two venerable broadcasters, Voice of America and Radio Free Europe/Radio Liberty. After Russia annexed Crimea, says Daisy Sindelar, the network’s director, “we realized that we were losing a messaging war.”

“We've seen a sharp decline in the volume of ISIL messaging and social media,” said Richard Stengel, Under Secretary of State for Public Diplomacy and Public Affairs during a September 25, 2015,interview with the Voice of America’s Pamela Dockins.  “I think the scales are shifting.”