On the occasion, Speaker of the House of People's Representatives, Honorable Abadula Gemeda said, "Ethiopia and Egypt have very long standing historical, religious, cultural and social relations." (...) He stressed the point that Ethiopia and Egypt need to foster cooperation in areas including education, trade, tourism and investment.
For the small landlocked country of Armenia, it is critical to reassess the ways it has utilized its natural wealth. Whether it is for promoting commerce, the travel industry, or increasing the country's soft power, Armenia has much untapped potential.
Brand USA, the public-private partnership charged with promoting international tourism to the United States, today announced it has selected Ogilvy Public Relations as its global media relations agency of record following a competitive RFP process.
In a joint declaration issued by the two countries after the council's meeting, the prime ministers highlighted the role of mutual trust and friendly relations in economic development, peace, stability and prosperity in the region. Trade, energy and tourism were designated as strategic for both countries' interests.
New Zealand has dropped a place in an international country brand strength report, but academics say the country’s international reputation is still strong. A country’s brand strength is determined by its performance in goods & services, tourism, talent and investment.