tourism

Content tagged with: tourism

tourism

Place Branding: Morocco

PD News

As a competitive contender to be one of the world’s top tourist destinations in the coming years, Morocco has redeveloped its brand to specifically target the wider, English-speaking audience and further showcase the cultural diversity and historical vibrancy of its country. In cooperation with Spring, a strategic communications design agency based in the UK, the Moroccan National Tourist Office (MNTO) launched the Much Morocco campaign targeted at the English- speaking market. 

China Using Tourism as Economy, Foreign Policy Tool

PD News

China has reasons to feel it can use outbound tourism as a soft power to influence foreign policy. Governments across the world are adjusting their visa and other regulations to welcome the rising tide of Chinese tourists.

Irish Campaign to Encourage More Chinese Tourists

PD News

The Irish Embassy in Beijing as well as Consuls General Therese Healy in Shanghai and Peter Ryan in Hong Kong, were working closely with Tourism Ireland to boost Ireland’s interests, Mr Kavanagh said. The Embassy in Beijing is in the process of appointing a press and public diplomacy attaché.

Kenya Voted Best Tourist, Trade Hub in Dubai Fete

PD News

Kenya has been recognized for its aggressive campaign to position itself as the best destination for trade, tourism and investment through its initiative "Make it Kenya". The country received the Best Place or Nation Brand [...] in Dubai. The award follows extensive campaign by Brand Kenya that was initiated to revive the image of the country following several terror attacks that kept away investors and tourists therefore affecting the country's economy.

Pakistan’s Cultural and Public Diplomacy

PD News

Pakistan's UN mission recently organised a cultural festival of ideas for the first time in the history of foreign office in New York, and it aimed to promote Pakistan's diverse cultural aspects including arts and literature. [...] A combination of cultural and public diplomacy is not only a powerful tool that can improve public image but can also help bring economic investment and tourism opportunities. 

On the Rising Continent of Africa, Morocco and China Eye Heightened Partnership

PD News

On May 11, Moroccan King Mohammed VI visited Beijing and signed a new “strategic partnership” with his counterpart, Chinese President Xi Jinping. It calls for heightened political and economic cooperation in the realms of renewable energy, telecoms, and industry — among other forms of potential exchange, including the realms of education, cultural, and tourism.

China is Building Up its Soft Power in Europe

PD News

If there's one thing on which Europeans agree with Donald Trump, it's that the U.S. is gradually losing to China. The Middle Kingdom is working hard to improve its image in Europe and investing lots of money along the way. The queen of England may think Chinese officials are "very rude," but outside Buckingham Palace they are winning influence and friends.

All Blacks to Become Tourism Experience in Viaduct Harbour

PD News

NZ Rugby and brand experience company Discovery Partners are planning to open an All Blacks Experience tourism attraction in Auckland’s Viaduct Harbour by late 2017 in a 50:50 joint venture. The immersive, interactive tour will feature the rugby team and help promote New Zealand, said Discovery Partners regional director Chris Atkinson.

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