The struggle against Islamic State in Iraq should be strategic and diplomatic in the true sense of the word: the creation and disruption of coalitions built on profound geopolitical analysis and accompanied by effective public diplomacy.
The much-maligned U.S. State Department under Secretary John Kerry and his highly media-literate deputy, Richard Stengel (a former editor of Time magazine), is re-embracing public diplomacy as a major weapon in the West’s arsenal by dramatizing such issues, as in the Cold War. Europe would do well to follow suit. For in the long run, ideas must do much of the work.
The agency is supporting camps for displaced civilians on the Syrian side of the border and was not actively promoting the services available in Turkey in the hope of discouraging more refugees from crossing, he said. “Any individual would like to stay in his or her country… (we) promote them to stay in their own country,” Oktay said, adding AFAD has provided aid in Syria throughout the conflict.
Public diplomacy expert Çevik said Turkey is gradually getting better at using various public tools, but there is still a distance that needs to be covered, considering the power of public diplomacy will facilitate the country having well-established ties in the international arena.