united states



Given that President Bush told journalists this summer that Pakistan will be the next American president's biggest foreign policy challenge, let's take a moment to consider the public-diplomacy issues for both sides now that the U.S. has a new President-elect.

Can two late thinkers, a French philosopher and British media scholar, point the way to a new American public diplomacy— or at least an American international broadcasting strategy— for the Obama era?

Let’s start with two unarguable points. The very election of Barack Obama shifts the world of public diplomacy and automatically alters the dynamic of U.S. messaging abroad. As Timothy Garton Ash put it in the Guardian, “Obama is himself a weapon of mass attraction.”

When it comes to entertainment, leisure and play, people generally exercise more freedom of choice than in any other realm of modern life. They choose to watch a movie, play chess, go to a concert, or go shopping because they find it amusing. In short, look at the way people entertain themselves and you’ll discover what people wish to do for one's own sake. If you’re looking for a window into the global village, to assess its condition and its attitudes toward every imaginable aspect of contemporary life, there can be no better portal than global entertainment.

Ever since his rise to power in 2005 Iranian President Mahmoud Ahmadinejad has enjoyed being in the spotlight of American attention. Not without the help of the news media and the White House’s preoccupation with his persona, the Iranian President successfully managed to turn many of his public appearances into public diplomacy triumphs.

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