Facebook Basics for Digital Diplomacy

Facebook has released Digital Diplomacy on Facebook, a best-practices guide showcasing the social platform as an ideal place for countries to leverage their soft power assets. 

As Facebook already serves as a connector for many state and non-state actors across the world, the guide features tools for engagement, tips for creating authentic audiovisual content and ideas to facilitate the public's access to content.

"Facebook provides a window into Foreign Ministries, Embassies, and the diplomatic world that did not previously exist," explains the guide. "We give diplomats an opportunity to showcase their work and their countries—from its economic strengths to its natural beauty—and speak directly with people of different backgrounds."

You can find the guide in its entirety here.

 

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