Rachel Chan Reviews BRAND SINGAPORE by Koh Buck Song

Apr 20, 2011

PDiN Contributing Researcher Rachel Chan reviewed Koh Buck Song's latest book, Brand Singapore: How Nation Branding Built Asia’s Leading Global City.


In summary, wrote Chan, "Brand Singapore is a comprehensive and well-researched compilation of Singapore’s nation branding efforts – covering both prominent case studies and shedding light on lesser known ones, while giving readers insight into the mechanisms and multifaceted nature of Singapore’s nation branding...Koh’s enlightening account in this area truly expands our notions of Singapore beyond the strict regulations, stable environment and economic prowess that it is most known for."



To read the book review in its entirety, click here.

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