nation branding

Much has been made of Japan’s recent turn away from pacifism and growing military muscle, but Tokyo is also extending its global reach in more subtle ways. Japan is especially serious about increasing its soft power, the ability to win over global partners with cultural and diplomatic affinity rather than coercion and sheer heft.

A high-profile media forum to be held in Dubai next week will feature an Arab News panel discussion examining the region’s image abroad. [...] A report titled “The Arab Image in the US” will be unveiled at the event. It is based on an exclusive survey of how the American public views the Arab world, conducted in partnership between Arab News, the Dubai Press Club and research and polling specialist YouGov.

Over the past decade, Sweden’s public diplomacy has been quick to affirm the low-hanging fruit of cosmopolitan global public opinion, which might be summarized as the belief that Sweden could well be the most fairly organized society in the world. It is the country that, according to the Good Country Index, makes the most prolific contribution to the global commons. Its feminist foreign policy is currently making waves at the UN Security Council. 

Stockholm Terrorist Attack Memorial

James Pamment on why Sweden needs to show "its human side, warts and all."

The United Nations World Tourism Organization Commission for Africa (UNWTOCAF) 59th conference participants stressed the need for re-branding Africa to develop the continent's tourism sector. [...] The major challenge facing Africa is the negative images held about the continent. A constitutional amendment or a gun shot at any par tarnishes the entire continent, according to him.

The dynamics of the global economy are shifting apace. With uncertainty in developed markets such as the UK, the US and Europe, many brands are looking beyond their traditional customer bases in search of new opportunities and sources of growth. Africa, the world’s poorest continent but also the most untapped by consumer brands, looks set to benefit.

Defence Minister Datuk Seri Hishammuddin Tun Hussein (pix) said the 'military diplomacy' policy between Malaysia and foreign countries has helped strengthen the country's position in the eyes of the world, as well as facilitating Malaysia to obtain assistance if needed. Citing the time when country was facing challenging issues related to missing flight MH370, Hishammuddin said as many as 26 countries came forward to help in the search for the plane

Finland’s education system, basic income experiment, appeal as a travel destination and possible membership in Nato were the most dominant themes in global media reports about the country in 2016, finds a survey conducted by the Ministry for Foreign Affairs.

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