nation branding

New insight into how the "Trump Slump" limits visitors to the United States.

Amb. Tom Fletcher looks at how soft power resources can contribute to a nation's brand.

An in-depth examination of how the Public Diplomacy Council of Catalonia (DIPLOCAT) shapes international opinion.

This Week in PD, we share international news on cultural diplomacy, humanitarian aid, exchange diplomacy, and more. 

Rehabilitating Brand America was the theme of an expansive, multi-presenter session at Advertising Week New York on Wednesday, including a panel of PR and reputation leaders. Keith Reinhard, chairman emeritus of DDB opened with recent data from the Pew Research Center that shows US favorability around the world has dropped from 64% to 48%, and un-favorability has grown from 26% to 39%. [...] Trump is perhaps more the symptom than the disease, according to the panel of PR leaders. 

The UAE government has launched four new strategies to achieve the goals of the UAE Centennial 2071 project to make the country the best in the world. [...] The soft power framework aims to see integrated diplomatic action that takes into account cultural components such as individual identity, heritage, social stability, political climate, culture openness and tolerance.

"I really want to see the Tatras," said Aistė Černauskytė, a political science student from Lithuania, after having laid her eyes on the landscape of Slovakia during her bus trip to Bratislava. Aistė is one of the international students who arrived to spend a semester in Bratislava. She spent 21 hours on the bus from Vilnius, across Poland, right to the Slovak capital. "Central Europe isn't very well-known to me," says Aistė Černauskytė, who appreciates the strategically good location of Bratislava for traveling.

September 26, 2017

Known as Selfie Diplomacy, the use of social media to manage national images is now routinely practiced by foreign ministries around the world. [...] Through an array of social media profiles, the Polish foreign ministry is attempting to narrate Poland's role in Nazi atrocities during World War II. 

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