Big studios are trying to push further into China, where box office receipts rose more than a third last year to $2 billion. China represents one of the most attractive growth opportunities for the U.S. movie industry, which is facing declining North American theater revenue and slumping DVD sales.

At the end of November 2010, the world did a diplomatic double-take when WikiLeaks, a not-for-profit media organization released confidential U.S. diplomatic cables.

“Cultural diplomacy” has a nice ring to it; it brings to mind folk singing, dances around the Maypole, children’s finger-painting exhibitions, and other such feel-good exports that can make even global adversaries think kindly of each other, at least momentarily.

LONDON --- “Cultural diplomacy” has a nice ring to it; it brings to mind folk singing, dances around the Maypole, children’s finger-painting exhibitions, and other such feel-good exports that can make even global adversaries think kindly of each other, at least momentarily.

Mr Gianfranco Fattorini, a representative of PEC quoted the Chief of the Chinese Communist Party in Tibet who affirmed that "Mobile phones, Internet and other measures for the management of new media need to be fully implemented to maintain the public's interests and national security."

I confess that I have not been thinking much about whether the Brits will be able to top, or at least equal the Chinese in skillfully using the occasion of the Summer Olympics as a platform to advance their top line public diplomacy objectives.

Nicholas J. Cull, CPD University Fellow and Director of the Master's of Public Diplomacy Program at USC will speak at Shanghai Jiao Tong University on "Public Diplomacy: Its General Foundations & Evaluating China’s PD" on Sunday, March 18, 2012.