One aspect is culture, a powerful, but as-yet poorly deployed tool in the exercise of China's soft power and public diplomacy... This is important because as the Chinese learn how to use these tools better, they will more effectively compete in the contest for hearts and minds. It's also critical if this country is ever to move from merely "Made in China" to its long elusive goal of "Created in China."

There’s also a strong likelihood that Chinese interest in Africa’s infrastructure will wane in time. This is because China is not in Africa out of magnanimity, but rather to extract resources and boost its soft-power reach. Once those are secured, there will be less reason to invest in infrastructure.

Ma’s push to reposition Taiwan on the international stage as a peacemaker... “We are trying to deliver on this goal by utilizing our soft power assets in a variety of fields spanning humanitarian aid and cultural exchanges, and as a creator of business opportunities and high-tech devices.”

The soft power of women is a crucial aspect of a country's soft power. Actually, compared with men, women are a truer embodiment of the meaning of soft power. China could well realize its true prosperity once its women are fully liberated.

Innovations are a source of soft power. At a time of an unprecedented economic recession, soft power fueled by innovations remains America's greatest competitive advantage...The US experience suggests the way China has transformed itself into a new superpower will not be possible without building up its soft power that provides fertile ground for innovative products.

With sparkling new offices in Washington, D.C., on New York Avenue since February 6, and a staff of 75 soon to be 100, CCTV America is making a serious and well-financed bid to be a player in the U.S. media market. CCTV America is a subsidiary of China Central TV, the Chinese state broadcaster, whose global ambitions have been making headlines.

The cultural institutions of most countries are autonomous, unconnected with any local educational facility. But China’s Confucius Institutes are different, leading to criticism from some teachers, education authorities and parts of the media.

It has been at least five years since Zhao Qizheng introduced public diplomacy to China at the Chinese People's Political Consultative Conference (CPPCC), the top political advisory body in China. However, this form of unofficial, cross-cultural communication faces a rather uncertain future with Zhao's retirement this year as CPPCC spokesman.