china

February 19, 2012

Granted, Mr Lin’s own path to stardom is in itself unprecedented, but in America, the unprecedented is possible. Chinese basketball fans have taken note of this. Mr Lin’s story may be a great and inspiring proof of athleticism to the Chinese people, but it is also unavoidably a story of American soft power.

Without the sex, gore and contemporary politics Beijing's censors deplore, animation is family-oriented and easily redubbed, making it safe and both importable and exportable, and thus likely to lead the charge in a trans-Pacific race for soft power – one that Hollywood's currently leading.

Secretary of Defense Leon Panetta and Secretary of State Hillary Clinton have been busy reassuring European allies that the U.S. was not drawing down its commitment. Panetta even went so far as to claim that Europe is the “security partner of choice for military operations and diplomacy around the world.”

China has initiated a "going out" policy that is aimed at taking the country's publishing industry to the next level, at home and abroad. Along with the Confucius Institute, which is opening schools across the globe, Chinese books are already proving a big draw overseas.

Within a short span of time, the Pakistan-China Institute has emerged as an institution that has credibility in both countries and employed an innovative approach to promote a bilateral bond that is today pivotal to the future stability, security and prosperity of Pakistan and China.

Chinese president-in-waiting Xi Jinping will spend most of his two-day California trip highlighting two things: films and basketball. Clayton Dube, associate director of the US-China Institute at USC, says China wants to mimic US “soft power” - its ability to influence world culture. “Soft power is what the US has in abundance and what Xi wants to know more about."

Beijing’s image is complicated at best in Africa, where it is building major infrastructure projects and boosting local economies, but is also accused of overlooking human rights abuses in its quest for natural resources. China’s foreign investments are a dynamic source of support to America’s economy, but the massive U.S.-China trade deficit is a point of tension.

The Chinese military clearly recognized that the U.S. was able to gain substantial goodwill from its effective response to the 2004 Indian Ocean Tsunami with its aircraft carriers and amphibious assault ships ferrying supplies, medical teams and rescue crews ashore, according to Chinese and Western commentators.

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