In addition to public diplomacy, the U.S. government should continue to support the development of software that may make it easier for citizens of countries with repressive regimes to access the Internet without fear of surveillance.

Upon taking office, he... embraced political means like dialogue, respectful multilateralism, and the use of new media, suggesting that he felt the soft power to change minds, build legitimacy, and advance interests was the key element missing from the recent US approach to the world—and that he would quickly remedy that defect.

“The challenges of a changing world and the needs of the American people demand that our foreign policy community -- as Steve Jobs put it -- think different,” Clinton said. “We have to position ourselves to lead in a world where security is shaped in boardrooms and on trading floors, as well as on battlefields,” she said.

As Australia changes, perceptions in the region will catch up, particularly if we improve our public and cultural diplomacy and our international broadcasting. We have to show that we believe projecting Australia in Asian countries is not a waste of time and money.

A strategic turn to the region fits logically into our overall global effort to secure and sustain America's global leadership..."forward-deployed" diplomacy...means continuing to dispatch the full range of our diplomatic assets -- including our highest-ranking officials, our development experts, our interagency teams, and our permanent assets -- to every country and corner of the Asia-Pacific region.

The financial crunch threatens to undermine a foreign policy described as “smart power” by President Barack Obama and Secretary of State Hillary Clinton, one that emphasizes diplomacy and development as a complement to U.S. military power.

Somaliland should use Public diplomacy by effectively communicating with Somali publics around the globe through the use of mass media and through dealings with a wide range of nongovernmental entities and influential individuals for the purpose of influencing the Somali public perceptions towards Somaliland.

Christina Tribble says diplomats’ growing use — and awareness of — social media “has sort of fundamentally shifted the way that we have to reach out, the issues that we think about."