It's a country where Shah Rukh Khan remains hugely popular. If you walk around the streets of Bali, inevitably someone will ask you if you have seen Kuch Kuch Hota Hai. The soft power of Bollywood is tangible in nooks and crannies of this vast country.

In the case of a decades-long conflict between India and Pakistan, citizen diplomacy has the potential to counter a negative way of thinking about each other through people to people interaction. The Indian and Pakistani governments can help create a better environment for future official relations by supporting the unofficial citizen diplomacy already occurring.

APDS Blogger: Anna Dawson

The basic idea behind producing this film was to create awareness about Sikhism among global audiences by distributing it through Indian missions and embassies.

The program is designed to introduce Indian audiences to various dances including intangible cultural assets. Korea has a unique cultural heritage listing system for recognizing intangible skills that have been passed on through the generations, such as “Salpuri”and “Seungmu.”

The latest issue of the Atlantic Monthly devotes a major cover story to Pakistan. Neither the article nor the cover (a photo of a grubby jihadist) capture Pakistan's most flattering side, and the title, "The Ally From Hell" does not appear to do so either.

Each year, Google hosts a conference called “Zeitgeist,” organizing presentations and discussions surrounding the most popular search queries of the past year. Much is learned about the zeitgeist through Google searches.
 

What character does the U.S. have in the fantastical lands of Bollywood? A handful of recent films have truly absorbed America into their land of dreams. They’ve ditched most of the stereotypes about corrupt, debauched Westerners seen in films from past eras...but they also creatively use American settings for stories that deal with the unique risks and freedoms of the 21st-century world.