nation branding

On December 10-11, Philip Seib, CPD Director, Nicholas Cull, CPD University Fellow and Director of the USC Master of Public Diplomacy Program and Eytan Gilboa, CPD Senior Scholar held workshops at the Public Diplomacy in the Information Age Conference & Workshops, hosted by CMS Academy, in New Delhi, India.

With a panel of experts arriving from various areas and sectors, Hungary’s Országmárka Tanács (Country Brand Council) is continuing its operation in a new structure, with new tasks. In a recent government decree, the Ministry of Public Administration and Justice has been assigned with reorganizing the council...

The USC Center on Public Diplomacy was pleased to welcome to campus, Dr. Mark Kristmanson, the incoming 2011 Canada-U.S. Fulbright Visiting Research Chair in Public Diplomacy. He gave a talk titled, "The Signature of the City: The Place of Cities in Public Diplomacy."

Copenhagen remains a strong brand, but despite spending 400 million kroner on branding the country overall, the Denmark still has a lackluster image abroad...Denmark’s position on the Anholt-GfK Ropers Nation Branding Index hasn’t changed at all over the past few years.

Korea’s national brand power ranked 18th in the world this year, one notch higher than last year, as measured in terms of scientific research activities, culture and other areas, a survey showed yesterday.

While the post-G20 summit data are not yet available, a survey conducted after the announcement of Korea as the host of a G20 summit showed that 65 percent of the respondents were aware of Korea, a figure that is significantly higher than the 47 percent awareness recorded before the announcement...

The tenth version of Africa's biggest mass road race, the Great Ethiopian Run, will to be held in Addis Ababa tomorrow. The organizing committee, headed by the prominent athlete Haile Gebereselassie, in partnership with the United Nations, launched its campaign of the 2010 Great Ethiopian Run with the motto: ''I am Running for the Child to Narrow the Gap to Meet the Millennium Development Goals.''

The local tourism industry appeared unimpressed with the new Philippine tourism slogan “Pilipinas Kay Ganda,” which the government launched Monday in a bid to lure more foreign visitors to the country.

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