soft power

Can T-shirts, hoodies and sports socks inspired by God – and worn by Justin Bieber – help to win disciples? Think of church merchandise and you will likely think of mugs decorated with stained glass windows or key chains with bible quotes, sold in a dusty gift shop. But things have changed: for the face of “church merch” in 2017, look in the somewhat unexpected direction of Justin Bieber.

The world is getting smaller. More and more organizations are expanding into new international markets as globalization continues to become a reality. Such global expansion requires people who are willing to be globally mobile. While we may understand some of the reasons that motivate expatriates to work internationally, it is not very clear how important the destination is to expatriates.

Sir Martin Davidson analyzes why China's soft power ranking does not match the amount it spends.

Launched by Beijing Municipal Commission of Tourism Development as part of the Belt and Road Initiative, the global marketing campaign of "Imperial Ambassador" aims to promote Beijing's global tourism image and establish its reputation in the travel and tourism industry, and is a fresh attempt to transform the city into an "international exchange hub".

From fashion to energy - the rind and seeds of Sicily's most famous citrus fruit, the humble orange, are being used in a range of greener, healthier business initiatives.

At a time when Europe appears ever more self-absorbed and the U.S. questions many of the foundations of post-war prosperity which it created, China appears ever more self-assured in offering an alternative narrative. [...] Despite this massive investment, China’s soft power still languishes far behind that of its Western rivals in most comparative studies: 28th out of 30 in Portland’s 2016 report on soft power or 20th out of 25 according to Monocle.

Over the last five decades, Singapore has built a strong reputation as a global business and tourism hub, recognized for its quality infrastructure, safety, stability, connectedness and accessibility. However, global competition to attract tourists and investments has intensified, and the media landscape has become more crowded and complex.

In the last two months the Hungarian pavilion at the international exposition in Astana, Kazakhstan, received 200,000 visitors, Minister for National Economy Mihály Varga said on Friday on the "Hungary Day" of Expo 2017 Astana - Future Energy.

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