strategic communication

Leading Brand specialist and entrepreneur, Charles O’Tudor, in this interview, reveals how Nigeria can attain sustainable economic viability through proper branding. O’Tudor, who is the Principal Consultant at Adstrat Branding Management Consortium-a firm responsible for many successful branding campaigns in the public and private sectors, also explained how Nigeria can rebound from recession through branding. 

Creating a strategic communications plan for Ukraine was a hot topic at the 5th annual Tiger Conference, organized by the Kyiv Post on Nov. 29 in Kyiv. Communications experts discussed how the nation can go from zero to an internationally recognized brand by asserting clear and positive message about its identity, history and values.

Twenty-first century statecraft, they say, is about “smart power”, the effective leveraging of both hard and soft power. [...] Leaving aside India’s soft power advantages and its hard power – both military and economic – which is poised to increase exponentially if it maintains its present trajectory, let us examine the concept of strategic communication within India’s policy structure. 

On July 8-9, 2016, some of the world’s most powerful heads of state, as well as their foreign and defense ministers, gathered in Warsaw for the NATO Summit. NATO summits, convened every year or two, represent important public diplomacy opportunities for the Alliance. During these summits, NATO nations and partners meet in order to produce a communiqué, which outlines the Alliance’s priorities and initiatives. 

As a competitive contender to be one of the world’s top tourist destinations in the coming years, Morocco has redeveloped its brand to specifically target the wider, English-speaking audience and further showcase the cultural diversity and historical vibrancy of its country. In cooperation with Spring, a strategic communications design agency based in the UK, the Moroccan National Tourist Office (MNTO) launched the Much Morocco campaign targeted at the English- speaking market. 

The NATO-ICI Centre will foster cooperation between NATO and Gulf partners in a number of areas, including strategic analysis, civil emergency planning, military-to-military cooperation and public diplomacy. It will also serve as a link between NATO and the Gulf region, to share expertise and improve understanding.

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