strategic communication

“New media and connective technologies enhance our ability to listen…Social media provides new ways for us to keep our ear to the ground,” said McHale. “Of course, we are not interested in developing social media platforms for the sake of having them. We are interested in applying social media to promote our strategic objectives in the Americas.”

Those who doubt this need only look at the bipartisan public diplomacy failures of the last decade, or today at the critical elections in Egypt, where the U.S. has an astonishing lack of situational awareness and influence.

CPD Director Philip Seib will be speaking at the Strategic Communications Conference in Los Angeles, June 23rd to 24th, on social media in the Middle East and its effects on foreign policy.

April 16, 2010

PDiN Monitor Editorial Staff
Sherine B. Walton, Editor-in-Chief
Naomi Leight, Managing Editor

PDiN Contributing Researchers
Taleen Ananian
Paul Rockower
Di Wu

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