sweden

Content tagged with: sweden

sweden

How International Film Boards are Pushing the Cause of Female Filmmakers

PD News

March 2015, an Australian researcher published a statistic that drew both laughs and gasps in the business community there: Fewer large Australian companies were run by women than by men named Peter. The damning statistic prompted some introspection in the Australian film industry in particular, where women represent 17% of directors, a number that hasn’t budged since 1970.

Eurovision, a Well-Oiled Diplomatic Machine

PD News

In an ideal world, the Eurovision Song Contest would be all about music and cross-border camaraderie. In reality, delicate diplomacy is essential to prevent politics from spilling into the annual glitz fest. A cast of hopeful artists from 26 countries will compete in this year's final on Saturday in Sweden, homeland of inventor Alfred Nobel, who gave his name to the famous international peace price.

Sweden Promises to Promote Cultural Relationship with Nigeria

PD News

Swedish Ambassador to Nigeria Svante Kilander says the embassy will collaborate with Nigeria to enhance works of arts and cultural relationship between both countries.[...] He noted that works of arts, especially poetry “is a strong tool for preaching culture and societal issues.

German Energy Security Depends on Public Diplomacy in the Baltic Islands

PD News

Germany’s relationship with the Baltic Sea region has traditionally oscillated between collaboration on one hand, and hesitancy on the other. However, given the growing strategic importance of the Baltic Sea region for Germany, it has become crucial for Germany to more fully engage the region through public diplomacy initiatives, with the Baltic islands emerging as a prime target audience.

Sodastream Campaign Scores Public Diplomacy Victory

PD News

As part of its marketing, Sodastream created a campaign to show the cooperation between Arabs and Jews in the factory. In its initial phase, the company posted several untranslated versions to Facebook. But after requests from the Swedish and Jordanian embassies – which wanted to use it for their public diplomacy efforts – Sodastream translated the clips to English and Arabic and paid for their promotion.

PM Modi Inaugurates Make in India Centre in Mumbai

PD News

Revolving around the theme of innovation, design and sustainability, the Make In India Centre showcases some of the country's most innovative and trendsetting products and manufacturing processes before the world for the first time after the global launch of the 'Make In India' initiative in September 2014.

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