Sweden is one of the world's most admired and powerful countries but still has a problem talking about it, an international country ranking said, pointing out that the Scandinavian country has much to gain from making its voice better heard.

Most embassies in Washington do not have Facebook pages. To these recalcitrant foreign missions, I say: Get with the program. A fine Facebook page should be in every foreign government's diplomatic toolkit. The best embassy Facebook pages offer a confluence of current affairs and cultural potpourri, gently finessed for their expatriate, American, and/or young-skewing fans.

The Swiss Islamic Shura Central Council organizes this month seminars and workshops in inter-cultural communication and media praxis. Oscar Bergamin, Chief of presidential Staff and responsible for Public Diplomacy of the Council is leading these Muslim focused trainings.

We all love the idea of Public-Private Partnership in public diplomacy, but always find it easier said than done.  Swedish Pavilion Director Annika Rembe discusses the Swedish approach at the Shanghai Expo.

On October 19, the USC Center on Public Diplomacy's research team in Shanghai released a video conversation focusing on the Swedish pavilion. We all love the idea of Public-Private Partnership in public diplomacy, but always find it easier said than done. Swedish Pavilion Director Annika Rembe discusses the Swedish approach at the Shanghai Expo.

With a strong industry, cutting edge technology, breathtaking landscape and exciting culture, Sweden is ranked as one of the most admired countries globally, according to a new nation branding survey. The United States is still the most admired country in the world with the best overall brand...

What does a city smell like? How does it feel? Why do we prefer one place and dislike another? These are some of the questions that will be asked to children in a workshop at the innovation stage in the Swedish pavilion at Expo 2010 in Shanghai China. The headline and main subject is ”When people matter”.