APDS Blogger: Marissa Cruz-Enriquez

In a world where attention scarcity has displaced access as the new information problematic, how do you get your issue noticed? This is precisely the question that confronted Invisible Children, the international NGO that produced the viral online video “Kony 2012.” Since its release on March 5, it has been nothing short of a sensation: within two days YouTube tallied over 11 million viewings. That number tripled by the following afternoon and presently – four days after release – the number exceeds 52 million.

How do you use online and offline strategies to change, not just policy or corporate practice, but hearts and minds? Everyone might have made their Twitter pictures green during the Iranian elections, but when it comes to really changing the world, the experts say it’s going to take a lot more than a few tweets.

This new tool will enable us to improve our communication with Arab-speaking audiences and will complement the France Diplomatie website in Arabic as well as the websites of our embassies and consulates in the countries of the region.

Australia’s international policy portfolio has been left hanging after Foreign Minister Kevin Rudd’s surprise resignation from his post – announced from Mexico in the aftermath of the G20 meeting. Rudd’s resignation, a deliberate retaliation strike against the current Prime Minister Julia Gillard and the ruling Australian Labor Party for the unceremonious leadership coup they pulled off against him some 24 months ago, while fascinating to the political observer, is potentially devastating for Australia’s international image projection.

On Thursday, March 1, 2012, the U.S. Department of State will host its first-ever Spanish-language Twitter Briefing. Acting Assistant Secretary of State for Public Affairs Mike Hammer will take questions submitted to the Department’s official Spanish-language Twitter feed @USAenEspanol.

New technologies are commonly resisted by foreign ministries but it is now ten years since State established its Office of eDiplomacy. The Australian Department of Foreign Affairs and Trade (DFAT) needs ediplomacy if it is going to continue to coordinate policy across an increasingly internationalised bureaucracy.

The important factor about U.S. engagement via web 2.0 is not that that the government is using it, but rather that it doesn’t address the core problems of engagement overseas: fortress embassies, a lack of understanding, and failures to follow through on commitments.