The use of social networks to reach the public needs to be prioritised by the Vietnamese government and related agencies, especially during a period where the country is increasingly integrating into the global community.
Though the Taliban has relied on technology for over a decade in the name of propaganda and public relations, its relationship with social media has only taken root in the last few years, in parallel with the rise of ISIS. Just as terrorist organizations in the Middle East have made Facebook pages, Telegram channels, and Twitter accounts, the Taliban has expanded the breadth and depth of its outreach to the international community in general and the news media in particular.
For twenty years, I have been researching and writing about Taiwan’s external communications – it’s propaganda, public diplomacy, cultural relations, and what is now called “soft power”. I remain committed to understanding how a state [...] can use external communications to project globally its values and ambitions, and thereby further its political and diplomatic agenda.
Expanding its digital presence, the External Affairs Ministry launched an app, bringing websites and various social media handles of over 170 Indian missions on a common platform to further its public outreach. The app, developed in cooperation with social media giant Facebook, will help people connect with Indian missions abroad...
There was a rare moment of inter-Korean friendship captured at the Olympics in Rio de Janeiro when North and South Korean athletes took a selfie together.[...] The photo has gone somewhat viral on the Internet and is being roundly praised for embracing the Olympic goals of building peace and understanding.
In the age of digital diplomacy, governments often turn to social media following a crisis, be it a terror attack or natural disaster. Social media may be used by governments in order to comment on crises as they develop, offer a narrative of events and demonstrate that the government is functioning and attempting to regain control of the situation.
On Turkey's social media handling of the recent coup attempt.
Wouldn’t it be great if your government owned the English name of your country on Twitter? You could proudly @mention your country or support your national team with a tweet. Today all English-language country names have been registered on Twitter; however, only 23 governments and state tourism boards have secured their English-language country name on Twitter, up from only nine, four years ago.