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February 22, 2018

A new video series from AfricaNews explores the cultural diplomacy efforts of the UAE government in its first episode.

New forms of international relations, where knowledge diplomacy is a significant soft power tool, are being shaped. 

Portland Comms Soft Power 30 Launch - 18 July 2017

Ambassador Tom Fletcher discusses the results of the Soft Power 30 report.

The UAE government has launched four new strategies to achieve the goals of the UAE Centennial 2071 project to make the country the best in the world. [...] The soft power framework aims to see integrated diplomatic action that takes into account cultural components such as individual identity, heritage, social stability, political climate, culture openness and tolerance.

A senior delegation of UAE ambassadors has been welcomed by the Juilliard School, a performing arts conservatory. The visit came ahead of the United Nations General Assembly and reflected a shared interest between the UAE and the Juilliard School in the power of the arts in the development of society. During their visit, the ambassadors saw student performances and rehearsals, and reviewed manuscripts from the Juilliard Manuscript Collection, including the original score of Beethoven’s Ninth Symphony.

The Emirates Center for Strategic Studies and Research hosted a symposium in Abu Dhabi on Wednesday devoted to confronting the threats of extremism and terrorism. [...] The event is part of a larger struggle led by the UAE to use education and religious messaging as a way to confront terrorism in the region and the world.

From donating millions of dirhams to fighting hunger to personally delivering emergency aid to a cyclone-hit island, HRH Princess Haya bint Al Hussein’s charitable endeavors are many and often. [...] And now the royal is urging others to do their part – today in particular. September 5 marks the International Day of Charity, an occasion declared by the United Nations back in 2012 to help encourage fund-raising for worthy causes.